This was an IA/UX research project on the Instagram mobile app.
My team and I became intimately familiar with the application and began the process of evaluating it. We were lucky to have different versions of the app among the different team members. Having multiple versions allowed us to evaluate and compare them against each other, which gave us very rich findings and recommendations. We performed remote user testing with UserTesting.com and used Abby Covert’s set of heuristics to guide our research. Abby’s heuristics are a fun and a much needed update to the field; I try to make things delightful.
Our final presentation was given on Instagram. If you search for #si658final, you’ll see our slides. There are a couple highlighted below.